Film
finance is the world’s most convoluted mystery for
any independent filmmaker. Finding the clues, meeting the players who can disclose the
right information, getting to the main venues can be
daunting tasks even for the seasoned professional.
Engaging expert counsel can help you negotiate through
it all. Boston Attorney Vinca Jarrett is one such
counsel.
 |
At the 2004 Film Finance Summit, panelists, including Vinca Jarrett, respond to a question from the
floor. At the
podium is Jeff Sanders, Seyfarth Shaw (NY) and the sitting down on the other side of Vinca is Andrew Walter,
Houlihan Lokey Howard & Zukin (LA)...the panel was "Overview of Film Finance -- What's
Hot, What's Not" from last March's Beverly Hills Film FinanceSummit.
Photo courtesy of Skriptease. |
Jarrett’s
roots in entertainment are deeply imbedded in her
experience; she always knew she’d take up the law
and recognized early on that she had a predisposition
for film and film financing. Jarrett asserts, “I
have always been interested in finance, perhaps
largely due to my father who was a practicing
stockbroker while I grew up.”
She
continues, “I serve as much more than legal counsel
on most of my projects, helping clients to meet third
party producers, distributors, writers, talent and
even finance that they would otherwise not have access
to themselves or probably just don't know about.”
Jarrett‘s
clients benefit from her experience as a producer.
Alongside her client Romano Shane International (CATCH
ME IF YOU CAN; I, ROBOT; NORTHFORK) she is currently
producing RED WEATHER, written and directed by Jane
Spencer (LITTLE NOISES). Jarrett says of her role in
this project, “My job here is as producer in which
capacity I have brought on those executive producers
from South Africa and Italy who will help to finance
the film. Because Jane Spencer has Swiss residency, we
can qualify her for certain funding incentives under
Swiss treaties.”
 |
Vinca Jarrett addresses filmmakers, investors and studio representatives gathered at the 2004 Film Finance
Summit in Beverly Hills,CA. The 2005 summit, featuring the dealmakers who arranged international financing for HOTEL
RWANDA and BEING JULIA will be held at the Regency Hotel in New York City on March 7-9.
Photo courtesy of Skriptease. |
Knowing
how to manipulate the parameters in this way
contributes to Attorney Jarrett’s value.
Also on
the horizon for Jarrett is Vermont Filmmaking veteran
Jay Craven's (WHERE THE RIVER FLOWS NORTH) upcoming
project DISAPPEARANCES which will shoot in April this
year. "Jay is the kind of renegade filmmaker who
understands the business inside and out, with all its
pitfalls. But in the end he gets his films done, and
that, in itself is a remarkable feat that I want to be
associated with."
Jarrett’s
innovative work at FilmPro Finance, a separate company
to her law practice, takes her around the world
leading seminars, instructing major and minor players
on the intricacies of film financing.
Says
Jarrett, “I've been very fortunate to build this
area of my expertise and am currently working with two
substantial financial groups out of New York to put
together film finance for large slates, one focused on
studio pictures, the other on independent films.
FilmPro
Finance was primarily established to build slate
financing products clients within the studio system.
However, FilmPro has evolved into assisting
established filmmakers with their one-off financing
needs, including funding available in the U.S. and
internationally through co-production laws and
treaties.”
“The
mistake of less experienced clients’ seeking our
help,” explains Jarrett “is in their thinking we
have access to a bunch of millionaires anxious to
invest in their uncapitalized films. It’s a great
myth of independent filmmaking. What we do is help
such clients acknowledge filmmaking as a business and
bring in the resources to help their projects get
taken seriously for financing by the plethora of
existing financing sources.” Jarrett goes on to
clarify that that can mean finding a more experienced
producer or executive producer who gives the project
credibility and, ultimately, leads to distribution.
 |
Boston Attorney Vinca Jarrett, representing FilmPro Finance, entertains a question at last year's
Film Finance Summit, in Beverly Hills, California. |
Jarrett
is particularly adept at recognizing the
rapidly-changing trends. At present, several states
are attempting to match the kind of tax incentives for
filmmakers that are currently practiced in Canada and
Europe generally. New York, Illinois, Louisiana,
Pennsylvania and New Mexico lead the pack, but there
are opportunities to be had in Hawaii and Oregon, and
California is expected to join the pack shortly. In
October, the U.S. Congress enacted a federal bill that
allows significant write-offs for investors in
American-made films.
“What
works best depends always on a filmmaker's project,”
Jarrett explains; “And where the best place to film
is. Shooting in Iceland for a tax break doesn't make
sense if your story takes place in Manhattan.
It
takes careful legal expertise to put these deals
together, and filmmakers need legal counsel that
understands the governing issues.
“Films that are structured in part by tax
incentives always have a bank present to underwrite
the film, and are expensive transactionally; thus they
are best done with proper legal and tax advisors on
board to structure the deal. Filmmakers should
remember that this costs money and is always funded up
front out of pocket.”
Jarrett
tells her clients to shoot where they have the
greatest head start on money, whether in the U.S. or
abroad. “Get a sales agent involved before you
finance the film to give you credible numbers as to
what your film can gross at the worldwide box office
and to ensure that your budget makes sense.” She
points out that filmmakers and their investors do not
make money on the U.S. theatrical releases; however,
without such a release worth and eventual profit are
greatly diminished.
“Still,”
she concedes. “Most independent films won’t be
released theatrically, and to ensure that a film can
gross its money back through worldwide video and
broadcasting rights, is what the business of film is
all about.”
All
producers, Jarrett counsels, should have funds for
self-distribution set aside, as very few independent
films find Hollywood distribution deals. Successful
self-distribution depends on the filmmaker’s
understanding of the project’s audience and
potential for marketing by nontraditional methods, as
well as its ability to exhibit in top festivals...
Jarrett
looks for filmmakers with strong scripts, viable
stories with multi-dimensional characters. She does
assist filmmakers who haven’t yet learned the ropes
of the business but who seek to develop marketing and
distribution strategies that will recoup investment,
filmmakers who will not be satisfied merely to play
the festival circuit.
Jarrett
regularly moderates at the biannual International Film
and Television Finance Summit, which happens next on
March 7-9, 2005 at New York’s Regency Hotel. The
seminar will gather more then forty top-tiered
speakers, including the principal players responsible
for arranging international financing for BEING JULIA
and HOTEL RWANDA.
For information on the summit and/or an
overview of Vinca Jarrett’s services, visit www.vincajarrett.com.
Carla
Stockton is an independent film producer and partner
at Bagel Fish Productions. She is a frequent
contributor to IMAGINE and IMAGINE’s Associate
Publisher for Southwestern Connecticut. Email: carlaatimagine@yahoo.com