Sara
Ventetuolo, Senior Producer at McCarthy, Mambro &
Berrtino, came to us looking for help in posting their
latest creation, a spot for Atari's hottest line of
games, "Backyard Sports.” The plan was to shoot
a high-energy "Sports Center" style
broadcast, using kids as the anchors. The set had the
look of a high-end sports show containing multiple
monitors. In fact there were 16 monitors in the wide
shots. The idea of course was to put specific
“Backyard Sports” game play into the monitors. A
cool gig. We were all over it.
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BEFORE
AND AFTER IMAGES
1.
Desk close up showing green spill. 2.Desk
with digital clean up of green spill. Images
courtesy of National Boston. |
The
monitors behind the talent were shot with green screen
and the monitors
in front of the talent were filled with black using
white tracking marks. The deadline was tight so we
needed to split the composite between two rooms.
The
film was transferred here at National using our Shadow
Telecine. Rob Leaton transferred and color correct the
film. The stuff was beautiful, but Rob was concerned
about the green spill. We decided to make that
"green sing".
The plan was to key it out.
MMB
went to Colin Cameron at Cameron Editorial for the
off-line. Colin gave
us a list for the base cut, using all the elements
from the shoot and individual lists
of
game play for each of the monitors. Adam Payne, one of
our Smoke Artist’s at National, was on the job and
conformed lists.
Adam
took the front screens with the tracking marks
including the main
monitor on the front of the talent desk. The tracks on
the small monitors were a little tricky in the wide
shot because the marks started to get lost as the shot
got wider.
Adam
spent a great deal of time finessing those tracks.
Even though the Discreet
Logic
Tracker is excellent for this kind of work; in many
cases it came down to
frame by frame adjustments. Of course we then stuck a
big product logo over the scene, and you could barely
see those monitors, but it was still very rewarding
for Adam to make those tracks work.
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BEFORE
AND AFTER IMAGES
1. Studio Set Before
2. Studiow/ Composited
Effects Backyard.
Images courtesy of National Boston. |
I
took the green screen monitors, the green spill clean
up and the logo animation.
The
green from the monitors was all over the glassy black
talent desk and shinny black floor. The "Master
Keyer" in Discreet's Flame, made my life very
easy. I was able to use it to key the Game play into
the green screen monitors and clean up the spill.
There was some discussion with MMB's Art Director,
Jamie Day, about reflecting the game play in the
monitors behind the talent onto the black desk but we
decided it would distract from the talent.
We
needed a logo animation so we looked to National
Ministry of Design for the job. Working with Jamie,
Design Director Dave Allen, boarded out an animation
and then created a 3d element for us to use in the
animation. I sucked all the stuff into Flame and
composited the logo using "Batch" and
GenArts Sparks, to give it the big "Sports
Show" looks Jamie was after.
The
mix was done right here using Rumblestrip's Tom Love.
The creative team
Consisting
of Sara, Jamie and copywriter Patrick Lindsay were
able to jump from room to room whether it be Design,
Composite or Mix. Everyone was working on the project
at the same time and I think having all the work done
in the same building gave MMB a huge advantage in
meeting their deadline. They certainly saved some cab
slips.
National
Boston's 'Smoke' Artist Steve Ball is a veteran editor
and compositor who attended Emerson College before
moving out to LA to kick-start his career.
Fortunately, New England roots eventually lured him
back to the Northeast.