When times change do you need to change the company name? The evolution of the information age has taken many mindful companies in directions unknowable to many businesses twenty-years ago. After 15 years, Boston/Los Angeles based, Viewpoint Studios is changing its name to Viewpoint Creative, according to Co-Founder and Creative PrincipalPresident, Carlo DiPersio.

Commenting on the name change, Mr. DiPersio said, “The new name not only more accurately reflects the company’s expertise and resources as a creative services firm. but it also kicks off anAlong with our aggressive expansion plan, the company continues inspired by the vision of its founders to evolve to meet the ever changing market and better serve the needs of ourtheir clients.”

“Our primary focus…” stated Viewpoint Creative Co-Founder and Executive Creative Director, Glenn Robbins, “is providing creative solutions for entertainment and lifestyle brands. Our growth in both Boston and LA, along with staff additions, a new marketing plan and web re-launch (www.viewpointcreative.com) emphasize the commitment we’ve made to our expanding client base.”

As part of the expansion, Viewpoint recently acquired Los Angeles based Oktane Edit and moved the creative editorial house to its new offices in Marina Del Rey. Confident in the continual growth of the business, Mr. DiPersio adds, “We want to keep the momentum going. Continuously striving to be better at what we do, is how we distinguish ourselves from the competition.”

Established in 1988, Viewpoint Creative develops advertising and promotional solutions for an extensive list of national and international brands.As a single comprehensive resource, they provide the complete process from concept development and creative writing, through design, production and editorial. In addition to film and video applications, Viewpoint creates radio, print, outdoor and digital media solutions.

that is managed by Executive Producer, Molly Hintlian.

Recent works include: Discovery Channel’s “Queen Nefeirtitie”, “World Poker Tour” for the Travel Channel, “Cops” on FX , SciFi Channel Original Films, DirecTV’s “MLB Extra Innings”, and projects for ABC Entertainment, ESPN, HBO, PBS, Cinemax, Showtime, History Channel International, Gillette and BDA Gold for History Channel’s “Unsolved History”, Travel Channel’s “World Poker Tour”, Cinemax, Showtime, Gillette and Boston University.